From about 100 to 1,700 followers in 3 months, with 2 to 4 new paying students every month
When I started, the page had views in the hundreds and one low-quality post a week. I took over scripting, editing, posting, strategy and analytics, and we moved to a video every day: humor videos, talking-head videos, sales videos and stories, all inside one brand design guide.
- Several videos went viral, and the best reel reached 501K views as of October 2026
- New students pay about $150 a month each, which added $300 to $600 in monthly revenue every month
- Students came through DMs after prompts in videos and stories, and through the link in the bio
- The school paused content because its groups are full
501K-view reel, opens on Instagram